I was thrilled to have the opportunity to work with Greenlake Energy, an energy company based in Texas. My job was to create a brand identity package that would help them stand out from the competition and make a strong impression on potential investors and partners. This project was a great opportunity for our creative marketing agency to prove our worth and use our skills to drive real change.
My first step was developing a new logo for Greenlake Energy. It had to convey their innovative approach to oil and gas exploration and extraction, as well as their commitment to responsible practices. I wanted it to be modern, fresh and memorable – something that would instantly capture people’s attention when they saw it. After brainstorming and sketching different versions, We eventually came up with a design that perfectly blended their core values into one concise symbol.
The next step was creating a website for Greenlake Energy. The goal here was to communicate their message about responsible energy production in an impactful way. We used clean, modern design elements like bold typography, high-quality visuals and subtle animations that really brought the site alive and made it feel much more engaging than your average corporate website. In addition, we also included a section devoted entirely to sustainability initiatives so visitors could quickly get up-to-date information about the company’s efforts in this area.
Lastly, I developed a series of print collateral pieces such as business cards and an investor deck which helped communicate key messages in a professional manner while remaining true to the company's branding standards set by the logo created earlier on.
Through my hard work on this project, Greenlake Energy has become more recognizable in the energy sector and has seen an increase in interest from potential investors who now feel confident entrusting their investment with them due to its strong identity package crafted by our team at the creative marketing agency.
