As Senior Media Producer for Subsplash, I have been responsible for directing and producing audiovisual material for various marketing campaigns. One of my most successful campaigns was the “These Tools” campaign. This campaign was designed to link specific features and tools of the Subsplash Platform to the overall mission of churches making disciples.
During this six-month period, I worked closely with our team to create content that would help drive engagement and reach our target audience. We developed a series of videos, webinars, and infographics that highlighted the key features of the platform and how it could assist churches in their mission work. Through this campaign, we were able to generate 3190 MQLs (Marketing Qualified Leads), far surpassing our goal by 150%.
The success of this campaign also served as a base upon which we could launch more strategic partnerships. As a result, we saw an 8-10% increase in web traffic over a 4-month period following the launch. I am proud to have been part of such a successful venture, and it was very rewarding to witness all of our efforts come together in achieving amazing results.
Aside from strategic initiatives, I also took on a variety of other tasks related to content production during this time. For example, I collaborated with multiple teams of developers, videographers, writers, animators, and other professionals who worked on projects related to the Subsplash Platform. Additionally, I worked with external agencies on various marketing initiatives as well as handled day-to-day tasks such as scheduling meetings and budget management.
